mercredi 5 octobre 2011
What would Google do?
“No company, no leader, no institution seems to really understand how to survive and prosper at the age of internet.
That’s the starting point of the book of Jeff Jarvis “What Would Google Do” written in 2009.
For now, only one society escapes from the crises and knows the more spectacular growth at this day since its creation: Google. This development is based on a radically new approach, a unique method.
The American journalist decrypts in the first part of the book the strange “Google laws” to extract principles of management and totally new behavior more adapted to the age of internet. The first chapter, for instance, approaches the relation with the client and the need to maintain strong relations with him. One principle is: “our best friend is our partner”. A client, who likes your products, can tell you what he wants before you invest in a product thanks to blogs, forum… where you’re in constant relation with him. With luck, he will appropriate himself the products he helped you to create. He won’t be a client anymore but defender of your product.
Jeff Jarvis thinks that the majority of the sectors of activity could inspire itself from the search engine and transport its principles of management to their activities. He gives, in the second part, the examples of Google Air, Google Energy, Google University, Google Bank,… However, some exception remains out of the Google effect: the agencies of public relations, the lawyers and societies such as Apple.
Ask yourself what Google do if it were you!