mercredi 5 octobre 2011

What would Google do?

“No company, no leader, no institution seems to really understand how to survive and prosper at the age of internet.
Except Google”

 That’s the starting point of the book of Jeff Jarvis “What Would Google Do” written in 2009.
For now, only one society escapes from the crises and knows the more spectacular growth at this day since its creation: Google. This development is based on a radically new approach, a unique method.

The American journalist decrypts in the first part of the book the strange “Google laws” to extract principles of management and totally new behavior more adapted to the age of internet. The first chapter, for instance, approaches the relation with the client and the need to maintain strong relations with him. One principle is: “our best friend is our partner”. A client, who likes your products, can tell you what he wants before you invest in a product thanks to blogs, forum… where you’re in constant relation with him. With luck, he will appropriate himself the products he helped you to create. He won’t be a client anymore but defender of your product.  

Jeff Jarvis thinks that the majority of the sectors of activity could inspire itself from the search engine and transport its principles of management to their activities. He gives, in the second part, the examples of Google Air, Google Energy, Google University, Google Bank,… However, some exception remains out of the Google effect: the agencies of public relations, the lawyers and societies such as Apple. 

Ask yourself what Google do if it were you!   

2 commentaires:

  1. Hello,

    Indeed the Google pattern management appears attractive.
    But do you think we can apply the "Google laws" to our everyday life? And you, do you use these laws?

  2. Hey!

    I really think we can apply most of the Google laws to our everyday life.

    For instance one of the first Google laws is “you’re worst client is your best friend”. We can transform it into “your enemy is your best friend”. The principle stays the same. The person who doesn’t like you because of some of your default emphasizes it and enables you to be aware of them and change it. It is exactly the same for the “Your best client is your partner” that we can transform in “your best friend is your partner”.

    However, as the notion of friend do not depend only on rationality and that the human actions in their day life are not always the result of constant facts or ideas, these laws are not always applicable. The person who applies them has to really observe the world in an objective way before doing it.

    Some others laws are hard to apply to our day life as we aren’t producing things even in our professional life or we are not allowed to share our work. For instance, the law: “inter the economy of the open source” is hardly applicable for everyone.

    Generally I think these laws are applicable but with caution.

    I try myself to use them in my day life, but it isn’t always a success. I'm not enough objective and I don't always follow these guiding lines.

    What about you? Do you think it's useful to follow them? Do you try to follow them?